"I went through and recalculated business generated from CBL leads from the time I started (about 21 months ago):
Leads received: 43
New clients: 29 (9 prospects still in the pipeline who will most certainly become clients)
Average time to convert lead to being a client: 6 months
Total gross commissions: $14,829
Second and Third generation clients received from referals of referals: 7
Total gross commissions from second and third generation clients: $11,017
Return on CBL investment: 3887% return
Compared to other forms of advertising (print, radio, telephone ad, mailings, etc.) CBL has been the most cost effective."